By enjoying fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Profano has found a way to keep its interlocking stones inside the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.
Back 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden toys and games. It wasn’t before the following calendar year that they developed using a new plastic-injection moulding machine to generate plastic bricks, which immediately gave them an advantage above their competition in the flourishing post-war market.
In 49, they started producing the bricks with studs about them to enable them to hole together. It was a key iteration, making the bricks much more stable and durable. Later, in 1958, they manufactured a major improvement with the opening of what is known as the ”stud and coupling system”, which will ensures that each Lego packet fits with any other packet. These two vital iterations are why Lego sets made 40 years back still interlock seamlessly with those built today.
Through the years, Lego provides kept their finger over the pulse of pop lifestyle by joining up with big-name franchises including Star Wars and Harry Potter. It has also appreciated the https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/ community of adults that are fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a selection of sets such as the Back to the Forthcoming DeLorean period machine and a set of woman Nasa researchers.